Reverse Logistics – The Business of Returns

In a previous post, we looked at the recylcing of currency notes to make hand-made paper. With the environmental consciousness increasing in the world, hand-made paperfrom recycled bio-degradable material will be highly valued. If this paper is transformed into useful products like paper bags or photo frames value is added and it can be sold at a higher price.

If there is a customer demand for these products, then new businesses will form which will in turn create more avenues to process waste. Win-win for all and a new market is created.

However, one huge problem in handling waste is collecting waste from the source and supplying it to the manfacturer for processing and production of eco-friendly products.

This is where the business of returns kicks in.

According to the Wikipedia:

Reverse logistics is the logistics process of removing new or used products from their initial point in a supply chain, such as returns from consumers, over stocked inventory, or outdated merchandise and redistributing them using disposition management rules that will result in maximized value at the end of the items original useful life.

A reverse logistics operation is considerably different from forward logistics. It must establish convenient collection points to receive the used goods from the final customer or remove assets from the supply chain so that more efficient use of inventory / material overall can be achieved. It requires packaging and storage systems that will ensure that most of the value still remaining in the used good is not lost due to careless handling. It often requires the development of a transportation mode that is compatible with existing forward logistic system.

Reverse Logistics Animation
Source: RevLog

Forbes.com writes about the growing business in reverse logistics.

A growing number of companies are finding that there‘s money to be made by sending things back.

And that bottom line impact can be a huge one. In the U.S. alone, the cost is an annual $100 billion. So a growing number of companies have found ways to create a real business out of sending things back

Unyson takes over the management of returned, damaged or obsolete products for clients by entering each item into their customized Web-based communication and transportation networks. This allows for full visibility of return shipments in transit, as they are sent back to a distribution center or return center for disposal or reconstitution.

The business of returns starts when a customer, retailer, dealer or manufacturer finds something wrong with a product (outdated, spoiled, broken or flawed). This single fact should initiate a response that through appropriate automation takes care of blame, return transport, physical processing and eventual redistribution or recycling and finally compensation to the customer.

The whole idea of reverse logistics, or returns, can be painful, time consuming and costly for all involved–manufacturer, retailer and customer.

There has been great advances in the field of logistics or what can now be called forward logistics, similar thinking and technologies need to be incorporated into ‘reverse logistics’.

There are many challenges facing this idea.

Reverse logistics is, of necessity, an information technology-intensive business, says Steve Manning, vice president at Milpitas, Calif.-based electronics manufacturing services (EMS) provider Solectron and general manager of its Solectron Global Services unit. The reason? “It’s all about the data,” Manning says.

“There are a significant number of touch points [in the reverse supply chain] that add up to a lot of cost. By not properly addressing the touch points, companies can negatively impact profitability, customer satisfaction and brand image,” Corwin explains, “so companies are getting more sophisticated in their returns approach.”

…new environmental laws — such as the European Union’s Restriction of Hazardous Substances (RoHS) and Waste Electrical and Electronic Equipment (WEEE) directives — are forcing companies to plan how they will retake possession of goods from end users at the end of a product’s lifecycle.

“If I bring in a pallet of 48 comforters, I deal with all 48 at once, and the cost is spread over all the comforters,” Giovingo says, “but if a consumer brings a comforter back, all the same activity — the receiving, inspection and stock put away — now has to be performed for just one unit. You multiply that times a couple hundred or a couple thousand returns each day, and it really adds up.”

Apart from bringing in new challenges, it provides new opportunies to cut waste, increase brand image, understand trends and manage the supply chain better.

Update:

  • For more information, check out the International working group Reverse Logistics – RevLog
  • Cranfield University – Tools to manage reverse logistics.
  • Reverse Logistics Trade Shows
  • Reverse Logistics AssociationReverse Logistics Chart
  • “In other words, anytime money is taken from a company’s Warranty Reserve or Service Logistics budget, that is a Reverse Logistics operation” – Gailen Vick, President RLA

    Recycling currency notes in India

    The Times of India reports that handmade paper industry is making moolah out of old, soiled currency notes by recycling them into various useful products.

    Government agencies hardly seem to be gung ho about finding alternatives the eco-friendly way. But one can’t really blame them for it you know, not after the failed attempts to ban polythene and promote paper and cloth bags!With the Reserve Bank of India (RBI) opting to use products churned out by recycling old, soiled currency notes, experts from the Khadi and Village Industries Commission (KVIC) claim avenues to rake in the moolah through the handmade paper industry are aplenty.”The response by people interested in setting up manufacturing units of handmade paper has been huge. The only hitch is shortage of raw materials like pure cotton and fibres, banana, jute fibres and other bio-degradable material. Nevertheless, entrepreneurs who have set up units are doing pretty well specially in the international market.”And with malls and retail outlets keen to go green also considering alternatives to replace plastic carry bags with hand made paper bags and pouches, it has opened up business opportunities for small scale units as well.

    As the notes are made from pure cotton fibre, they’re ideal for making file folders etc. The demand for such finished products has been phenomenal, especially in the international market. Items like gift-wrapping paper, photo frames, booklets, writing pads, carry bags and other products are being requisitioned regularly by buyers from USA, UAE and a number of European countries

    Waste is inefficiency. As environmental concerns increase, there will be more opportunities to turn waste into wealth. With the size of the Indian market there should not be any lack of raw materials but the challenges will be in creating the infrastructure for “reverse logistics”.

    Europe’s New Carbon Cuts

    The European Union has been a pioneer in the fight against Climate Change. After ratifying the Kyoto protocol, EU has embarged on the European Trading Scheme where individual countries provide carbon allowances which can be traded by the major pollutors including power generation companies.

    The BBC reports that the Phase-II of the program for 2008-12 is tougher on the countries.

    To make the scheme effective in tackling climate change, the EU has cut member states’ carbon permits by 7% on average from 2008-2012. Germany, a major polluter, said the stricter limits were unacceptable and would push electricity prices up.The European Trading Scheme (ETS) aims to cut emissions by 8% from 1990 levels.

    Critics argue that, even with the new lower limits, the plans are unlikely to help reduce pollution and the emissions of greenhouse gases. According to Tony Ward, Energy Director at Ernst & Young,…”The move is small and is unlikely to encourage the necessary substantive behavioural change,” he said.

    Some major criticism of the scheme is that in the first phase, member countries provided a high level of allowances which increased the supply of carbon credits and decreased the price of carbon.