A lever long enough to move the world
January 24, 2007 at 8:11 am (Base of the Pyramid, Green Development, Green Executives, Green People)
Bill Drayton: these “hybrid value chains” are a no-brainer; the divergence of the consumer and citizen sectors was a “nonsensical historical accident” in the first place, and their reintegration is “profoundly important for the health of both.” Business must use social networks to reach new markets. And the citizen sector needs the marketplace to gain financial sustainability.
