Tyres, environment and business opportunity

Waste is an issue in every product. In the Sustainability field, Waste creates many opportunties.

One, waste means that the product’s life can be extended. Second, waste means the product’s end-of-life has not been taken care in design, or recycling or other ways. Third, waste means a loss of valuable resources which can be extracted. Fourth, waste means inefficiency, which means opportunity and profits for people who can remove it.

Lets look at tyres. According to some reports, there are a billion tyres which are thrown away every year. Some 400 million of them are recycled or are used as fuel and the rest are sent to landfill.

There are major environmental impacts of used tyres. However, this is the visible part and the environmental impacts are present in the entire life cycle of the tyres.

Life Cycle of Tyres

Source: Australian Commonwealth Department of Environment

For tyres we can use the waste mantra.

First, used tyres can be re-used. Some can be re-used. However, check for safety guidelines. Second, their life can be extended by rethreading or retreading. This is a common method in developing countries where the life of the tyre is extended. It happens on a smaller scale in developed countries. Third, they can be recycled. Fourth, they can be used for a source of energy.

Rethreading is an activity which can have a good business opportunity.

The major business opportunity comes from recycling the tyres and extracting its various resources and using it as a energy source.

What does a tyre contain?

Composition of a Tyre

Source: WasteOnline and WorldisGreen.com Analysis

In the energy use mode,

Energy recovery is essentially an incineration process that converts the tyre either whole or pre-shredded into another energy source. The largest application in the UK at the present time is in the cement industry.

And in the Materials recovery mode,

Thermal treatment of waste tyres can also be used to recover the physical elements of the materials used in the structure of the tyre for reprocessing into other products. There are a number of technologies being developed including:
• Pyrolysis
• Advanced Molecular Agitation using microwaves
• Continuous Reductive Distillation

The output materials recovered from these thermal reductive processes have a number of applications. Carbon can be reprocessed and activated for use as a filtration medium. It can be refined and reused as carbon black in the manufacture of rubber and other uses. Steel can be reprocessed as scrap in the manufacture of new steel or processed into reinforcing in concrete products. The oil can be reprocessed as a fuel and the majority of the gases can be reused in the pyrolysis cycle as a fuel source.

The market potential is big. If you look at Pyrolysis the resultant materials have a good market potential.

 

Market Potential from Pyrolysis

 

Source: Australian Commonwealth Department of Environment

This industry has been present before but it is becoming more important for a couple of reasons. One, new legislation in the European Union which bans sending tyres to the landfill and second, the increasing concern for the environment.

 

Not unrelated to the ELV Directive is the Landfill Directive (1999/31/EC). This specifically lists tyres as a major waste stream, banned the landfilling of whole tyres from July 2003, and will exclude shredded tyres from July 2006. Therefore, by the summer of 2006 it will be necessary to have in place reuse and recovery systems capable of handling virtually all of the tyres within EU member states that become waste.

 

Apart from these, there are many other uses of tyres including, flooring, tennis courts, crash barriers at motor racing circuits, roof tiles, artificial reefs and coastal defences etc.

 

Tyres provide a great many opportunities for corporations however, the only major issue is that at the end the supply of used tyres is a fixed market.

 

 

 

Bush’s Twenty-Ten

In his 2007 State of the Union Address George Bush failed to acknowledge Climate Change and provide a concrete plan to solve the issue. He did suggest twenty-ten, an ambitious plan to cut down America’s oil consumption by 20% in ten years. Steve Bell from the Guardian provides a great cartoon.

Steve Bell - Bush State of the Union 2007

As Julian Borger writing in the Guardian says that replacing 75% of middle east oil to the US would constitute only 15% of America’s oil imports.

To achieve his goals, the president wants to rely – once more – on market incentives spurred on by an American spirit of innovation, and avoid government regulation. But that approach has done little to curb greenhouse gases. The White House opposed a bipartisan congressional measure to tighten fuel economy standards four years ago, and the tax system actually encourages the use of huge four-wheel drive SUVs (sports utility vehicles).

Reacting to last night’s speech, Jason Mark, of the Union of Concerned Scientists, said: “We could save more than 75% of Middle East oil imports within ten years by increasing the fuel economy of our cars and trucks to 40 miles per gallon. The investments in renewable fuel technologies the president proposed will pay important dividends down the road. But you can’t transform transportation by research alone. We need aggressive policies now to wean ourselves off oil.”

Bush’s plan is concentrated on things which can provide more growth for business and farmers (ethanol production). He has not concentrated on providing mandatory increases on vehicle efficiencies in Cars and trucks in the US which will be a longer term solution to using less resources. Resource efficiency is far more important than substituting alternate fuels in the longer run.