A Perspective of Ourselves

Much of the sustainability literature talks about the need to understand the time scales of human evolution and its effect on nature and the finiteness of the earth. Generally, it is not easy to imagine both of these.

One important way to understand this is a visual representation.

Atanu Dey blogs about the “narrow corner” and “When are We?” which kind of puts things in perspective.

He writes:

“Short, therefore, is man’s life; and narrow is the corner of the earth wherein he dwells.” Marcus Aurelius Antoninus – (121-180) noted that in his Meditations. Here is a picture of how small the earth is whose narrow corner we dwell.

Earth in Perspective

For a even bigger perspective, click on the picture above.

On time:

Time Scale

The holocene—which means “recent”—is the name for the time span from less than 10,000 years to the present. Pretty much all of recorded human history falls in that period. Geologic time scales puts us in our place.

So there we are. On a tiny planet only 4.6 billion years old. It is hard to imagine such long time spans as we are creatures who live in what Richard Dawkins calls “middle world”—middle in terms of size, and middle in terms of the time scales we can intuitively handle.

Another way of understanding this is condensing the history of the universe, some 13.7 billion years into a single calender year.

If you look at the picture below or click on this link the shocking information is that “first humans appeared on Dec 31st, 9:24 PM and one second before midnight ‘Voyage of Christopher Columbus’ – Year 1492″.

Now: The first second of New Year’s Day – Widespread development of science and technology; emergence of global culture; acquisition of the means of self-destruction of the human species; first steps in spacecraft planetary exploration and the search of extraterrestrial intelligenc.

Cosmic Calender

These pictures above put our life and the earth into perspective. It is an humbling experience to imagine this.

Arnold King on Carbon Offsets

If you want to fight carbon emissions, then join the Pigou Club and push for taxes on bad energy. If you want to fight carbon emissions at a personal level, then act as if there were a high tax on your use of energy from carbon-emitting sources, and reduce your use of that energy. If you are not really all that worried about carbon emissions, but you get pleasure from making empty, self-righteous gestures, then do what Al Gore does — buy carbon offsets.

Arnold King at TCS, Via “The Economist Blog”, Via Joshua Gans.

IBM Goes Green

The largest corporations in the world are seeing the benefits of going green. Most are thinking of internal and external opportunities. Cnet reports that (Hat Tip: Green Options) IBM is using its consulting services, internal experiences, technology tools and R & D to develop solutions in the environmental area.

The computing and consulting giant is building up a business to chase “green dollars,” or money spent by corporations that are looking to conserve natural resources and reduce waste.

“From an overall business opportunity perspective, this is absolutely huge, though I couldn’t put my finger on how big now,” said Sharon Nunes, the vice president in charge of developing the Big Green Innovations business. “I don’t think we know truthfully all the problems that are to be solved.”

Big Green Innovations was the brainchild of Innovation Jam, IBM’s companywide online brainstorming sessions that occurred over two three-day periods last year.

“There is a demand for people to understand how to account for carbon, how to reduce energy usage, because IBM’s already done a tremendous job internally,” Davies said. “I haven’t seen too many people offering services focused on how you do this on the ground.”

An obvious application for that internal experience would be consulting services that address pressing environmental problems such as water use and energy management. Longer term, IBM is seeking to apply its expertise in materials to improve water purification and solar photovoltaic cells.

In my work I face data and IT issues daily dealing with reduction of energy, waste and water. A company like IBM has all the right resources to merge all of these together to create a great new source of revenue.

Even The Biggest Boxes Can Go Green

Terry Slavin writes about John Duggan who runs Gazeley which develops sustainable warehouse for customers including Wal-Mart.

Gazeley, together with U.S. eco-architect Bill McDonough and U.K. photovoltaics specialists Solarcentury, is to develop an “eco-template” for environmentally friendly warehousingEco Template.

Occupiers pay no more than what they would for an unadorned tin roof and four walls, but get 11 energy- and water-saving features fitted as standard. These include solar thermal heating, storm water collection, energy-efficient lighting, recyclable floor coverings, water-saving toilets and timber from sustainable sources. All developments also feature some other renewable technology, such as ground source heat pumps, photovoltaics and wind turbines.

The company says its tenants enjoy average energy savings of 8 percent, and 50 percent cuts in water usage on a standard warehouse. Where Gazeley also fits out the interior of the warehouses, with low-energy heating and lighting systems, the environmental impact is much more dramatic.

(Image Source: Gazeley)

It adds a small percentage to the build cost,” he admits, but the eco-template design helps smooth progress through the planning system, and also attracts five-star customers such as John Lewis, Woolworths and B&Q at an early stage in development. “Letting them out earlier more than makes up for any extra build costs,” Duggan says. “There’s a strong business basis for this.”

“Until recently, I took the view that environmentalists were irresponsible,” says Duggan. “They didn’t care about the economic and social side. But Bill McDonough had such a positive take: let’s rethink the way we make things so it has a positive rather than negative impact. I felt his approach was unassailable intellectually, as well as good business sense. We all share the same planet.”