Missed opportunities in climate change
May 15, 2007 at 10:30 am (Green Corporations, Green Wave)
Financial Times writes about a survey by the Economist Intelligence Unit.
Business is failing to exploit the opportunities presented by growing public concerns over climate change, according to a survey of top executives from around the world.
The survey, by the Economist Intelligence Unit, found that only one in 10 of the businesses surveyed were fully monitoring their overall carbon impact, and most of the companies did not see environmental strategy as a way to improve their market position.
More than a third of the executives said carbon reduction would enhance their image. But only 15 per cent saw it as a marketing opportunity and just 7 per cent as a way of differentiating their products.
One in six companies that had started to cut their carbon emissions said the measures had already boosted profits, while a third expected a boost in the next three years. Only one in 10 complained of higher costs, now or expected in the future.
