FT: Base of the Pyramid

January 31, 2008 at 11:39 am (Base of the Pyramid, Greening India)

The Financial Times business education section has a small video lecture series from the Indian School of Business on the “base of the pyramid“. Reuben Abraham, a friend of mine, is a Professor at ISB and Director of the Base of the Pyramid Learning Lab. He provides the introduction and has some interesting ideas.

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