Sustainability as a Business Strategy was the title of my previous post. Well, The Greenest Host is a fine example of that.

Data centers are big consumers of energy around the world. There has been reports that the IT industry’s emissions are equivalent to the airline industry. Google has talked about bring about efficient data centers. Sun Microsystems has launched it’s eco-efficient data center design.

Now, Greenest Host comes out of a good idea to capture a green niche. According to the company, they have built a energy-efficient data center which is powered 100% by solar energy. Unlike their competitors who buy Renewable Energy Credits to offset their energy use, Greenest Host uses 100% clean energy.

In terms of branding, they have captured a piece of the consumers mind in the data center space. It needs to be seen how they will actually perform in the marketplace however, this is a really good green strategy which captures a growing Green niche.

Update: A little search suggests that there are other clean energy powered green hosts.