The goal is to reach the point where there’s some harvesting going on. The first sales might cost you a hundred or thousand dollars each to make. At some point, though, you want sales to happen for free, people to show up with money. At some point, you want word of mouth to replace promotion and to earn back the money you invested up front.That’s why it’s astonishing to me that people develop projects where harvesting is difficult or impossible. Here are some of the elements of a market where you are likely to reach the point where you can harvest the benefits of your investment:
* Word spreads. You want a market where stories of your success and reputation will reach other prospects.
* Needs are similar. You want a market where the skills you developed to help one person can also be used to help another person.
* Budgets exist. You want a market where there is more than one player with money to spend (on you) to solve a problem.
* Barriers exist. The market should reward insiders (like you) but make it really difficult for copycats to come in and steal share and lower prices.
* Price should rise with value delivered. As your work spreads and your reputation increases, you should be able to charge more, not less.I think 90% of all markets don’t meet these standards, and given the choice, I’d avoid them.
Monthly Archives: June 2009
Craiglist Foundation’s Bootcamp
Craigslist Foundation’s 6th Annual Boot Camp – Eventbrite
Connect. Inspire. Act.
Imagine 1500 passionate people gathering together to change the world. That’s Boot Camp – a fun, intensive one day gathering where people learn how to bring their ideas for stronger communities into reality.
Boot Camp is for you if:
* You’d like to participate in all this new energy for community change and just don’t know where to start.
* You’d like to meet people who share your interests.
* You’re looking for new career options in this challenging economy.
* You work in the nonprofit sector and want to learn new skills and meet new people.
* You’re in business or government and you wonder how you can collaborate with others to strengthen your community.At Boot Camp, you will learn how to take action in interactive workshops, meet people who can turn dreams into action, receive expert coaching, and get fired up by stories of successful community transformations.
Now only if something like this is possible in Adelaide!
Crikey on Fielding
Last time I wrote about Senator Fielding’s tour to the US to listen to both sides of the debate on climate change.
Crikey suggests that climate change now is not about the science anymore but about mitigation and thinking of this like insurance.
I think that’s a fair call. However, how do we solve the issue if we do not understand the cause?
What is the mitigation strategy? Is it carbon taxes or building a better economy?
As Schelling suggests, the best mitigation strategy for poor countries is to become a developed economy.
So, what should Australia do?
Why Tax is better than ETS
Climate change protest in Hunter Valley | National Breaking News | News.com.au
“The protesters are angry that heavily polluting industries, like aluminium smelting, will receive 90 per cent of their pollution permits free from the Federal Government … allowing them to carry on largely unaffected by pollution constraints,” Rising Tide spokesman Steve Phillips said.
This is the exact kind of problem that a ETS will create – corporate welfare.
As Mankiw puts it, the fundamental theorem of ETS
Cap-and-trade = Carbon tax + Corporate welfare.
What should Akash Ganga’s Strategy be?
Akash Ganga is a company based in India which has developed a product to create clean drinking water from air. I blogged about the founder earlier .
Akash Ganga in Hindi translates to the “the perrenial river Ganga from the sky”. Very apt.
I admire the intention behind it and I think it is a great product innovation coming out of India. Now that they have launched a new website with their productI want to figure out their strategy.
Their website and news articles suggest that they are going for the home and office market as a fresh water solution. Is this the right strategy?
It will be interesting to check out the economics.
First, they provide a comparison with reverse osmosis. I think number 4 should be the other way round.
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S. No
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Criteria
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RO
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AME
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1
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Durability
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Less, because with increasing use, the ground water TDS load on the RO plant increases, till the membranes break-down.
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More, because it does not use ground water, but uses only air. Much longer life than RO plants.
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2
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Effectiveness in ensuring purity of water
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Yes, but depends upon frequent changes of filter membranes. Over time its effectiveness declines.
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Yes, and remains so for ever, because its effectiveness is independent of any component of the machine. Effectiveness never declines.
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3
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Effluent water
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Yes, and effluent ratio keeps rising as ground water level is depleted
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None at all
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4
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Short run costs per liter of potable water
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Lower. Operating costs are lower as are capital costs
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Higher on both counts.
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5
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Long run costs per liter of potable water
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Possibly very high. In the long run (i.e. after 6 years) the RO plant might have to be abandoned due to excessive TDS in ground water leading to frequent collapse of membranes.
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Very low, because atmospheric water quality is always very high and stable.
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6
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Environmental resource depletion
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Certainly very high. RO often uses up nearly 2.5 liters of ground water to obtain 1.0 liter of potable water. High rate of depletion of ground water.
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None at all. Generation of water vapor in the atmosphere is the only perennial source of water.
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7
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Microbial presence
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Yes if membranes are inefficient; water might need UV treatment
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Nil
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This may not be the right comparison as they both have their uses. Also, most reverse osmosis plants function from sea water and not ground water.
The market for Akash Ganga is different and it works only under some specific circumstances in terms of high humidity, temparature and continous energy.
Their basic product – AS-650 – 40 liters/day – requires a relative humidity of 80% and temparature of 90 Faranheit consuming 750 watts of power per hour and takes 24hrs to produce 40 litres.
Let’s calculate the cost of running this product.
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|
Watts | x | Hours per Day | x | Days per Year | ÷ | Convert to kWh | KwH Per Litre | kWh Rate | = | Cost per Litre |
| Akash Ganga | 750 | x | 24 | x | 1 | ÷ | 1,000 | 40/18=2.22 | Rs 5.5 | = | Rs. 12.2 |
It takes about 2.22kwH to generate 1 litre of water and costs about Rs12.2 a litre. Average cost of electricty comes from here .
If we add the capital cost and running costs, it may not be an economical alternative in a home.
Next, what about the right conditions for maximum efficiency. It works I think at 50% relative humidity too but provides the maximum output at 80%.
If we look at today’s map of India there are not many places where this product will provide the maximum efficiency.

(Source: Intellicast )
To really take this forward they need to predict the relative humidity in the various cities in India. A journal article like “Prediction of monthly-mean hourly relative humidity, ambient temperature, and wind velocity for India” could be a good start.
Then combined with temperature averages we can narrow down to a possible list of places.
For Bombay these are the following averages for decades.
| Unit | Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Average temperature over 21 years |
°F | 80 | 75 | 77 | 80 | 84 | 86 | 84 | 82 | 82 | 82 | 84 | 80 | 78 |
| Average high temperature over 21 years |
°F | 87 | 84 | 86 | 89 | 89 | 91 | 87 | 84 | 84 | 86 | 89 | 89 | 87 |
| Average morning relative humidity over 19 years |
% | 82 | 75 | 73 | 79 | 84 | 81 | 84 | 88 | 89 | 91 | 86 | 75 | 73 |
| Average evening relative humidity over 18 years |
% | 58 | 42 | 41 | 48 | 57 | 61 | 72 | 80 | 81 | 74 | 58 | 44 | 39 |
Add to this the availability of power. There is a 14% shortage of power in India in general due to subsidized power for farmers.
Once locations are filtered through this constraints then market scenarios need to be looked at.
Are homes the best place for this?
I think there needs to be a better strategy in place if this product needs to succeed.
Solar panel subsidy proves costly for Australia
Garrett pulls plug on solar | theage.com.au
TENS of thousands of households will miss out on an $8000 solar panel rebate after the Rudd Government abruptly ended the program three weeks early.
[...]
From today the rebate will be replaced with a far less generous solar credits scheme that retailers say will typically net Victorian households about $4000 for a one-kilowatt system. This will be cut over time to about $800. A one-kilowatt system typically costs about $12,500.
[...]
Environment Minister Peter Garrett blamed the sudden move on a cost blow-out, from an original estimate of $150 million to $750 million a year, due to its unexpected popularity. Mr Garrett set aside a further $271 million in the May budget to fund the rebate scheme until June 30, but it is understood that money has been almost entirely consumed by 30,000 applications in the past month.
Subsidies are not a good thing from an economic point of view. The solar panel subsidy which was ending on June 30th was removed earlier due its high cost which clearly shows that there is a demand for solar power at a lower price point.
However, I think the real economies of scale lies not in small solar panels on houses but in the large solar farms especially using concentrated solar power. That is the area where $750 million should have been spent.
Psychological tools for public policy
Munger in his talk on World Wisdom, Revisited. Talk three from Poor Charlie’s Almanac.
It can’t be emphasized too much that issues of morality are deeply entwined with world wisdom considerations involving psychology. For example, take the issue of stealing. A very significant fraction of the people in the world will steal if (A) it’s very easy to do and (B) there’s practically no chance of being caught.
And once they start stealing, the consistency principle – which is a big part of human psychology – will soon combine with operant conditioning to make stealing habitual. So if you run a business where it’s easy to steal because of your methods, you’re working a great moral injury on the people who work for you.
Again, it’s obvious. It’s very, very important to create human systems that are hard to cheat. Otherwise, you’re ruining your civilization because these big incentives will create incentive-based bias and people will rationalize that bad behaviour is OK.
Then, if somebody else does it, now you’ve got at least two psychological principles: incentive-caused bias plus social proof. Not only that, but you get Serpico effects: If enough people are profiting in a general social climate if doing wrong, then they’ll turn on you and become dangerous enemies if you try and blow the whistle.
It’s very dangerous to ignore these principles and let slop creep in. Powerful psychological forces are at work for evil.
[...]
Let’s say you have a desire to do public service. As a natural part of your planning, you think in reverse and ask, “What can I do to ruin our civilization?”. That’s easy. If what you want to do is to ruin your civilization, just go to the legislature and pass laws that create systems wherein people can easily cheat. It will work perfectly.
Take the workers’ compensation system in California. Stress is real. And its misery can be real. So you want to compensate people for their stress in the workplace. It seems like a noble thing to do.
But the trouble with such a compensation practice is that it’s practically impossible to delete huge cheating. And once you reward cheating, you get crooked lawyers, crooked doctors, crooked unions, etc., participating in referral schemes. You get a total miasma of disastrous behaviour. And the behaviour makes all the people doing it worse as they do it. So you were trying to help civilization. But what you did was create enormous damage, net.
So it’s much better to let some things go uncompensated-to let life be hard-than to create systems that are easy to cheat.
[...]
You must stop slop early. It’s very hard to stop slop and moral failure if you let it run for a while.
Great stuff from Munger.
This goes to explain the psychological reasons why India is besieged by corruption and laws which provide opportunity for more corruption and cheating.
Bureaucrats continue to use these methods to pass laws and create systems of licensing and corruption.
In a way, a emissions trading scheme provides many opportunities to not pay for carbon through lobbying, by carbon saving projects which would have been implemented anyway etc. A tax is a more simpler system to implement and hard to cheat at least in the developed countries like Australia.
Doing Good is not a Strategy
I am writing this after talking to a good friend of mine from California. That has inspired this post.
He is an Indian residing in the US. Stayed there for 10 years now. A Masters degree holder, successful, married the love of his life, makes enough money to lead a decent life and works in the environmental/water field. What else can you ask for a good life?
But he is frustrated and he wants to do something good, especially for India. Can he travel back to India and do something there which makes it a good deal for him and for India?
I have faced that conundrum before and I do not have a solution. What I do have is some stories and experience.
Our work in Deeshaa revolved around doing good. That did not go well.
One thing I have learned from my experience and better still, the experience of others is that doing good is not a strategy. Doing good can be a principle. For example, Google says ‘Do no Evil’ and that is its principle of running business. It’s strategy is making money from ads. Then Google can give some money to its charitable arm and invest in some good stuff.
However, do no evil is not a strategy. In the same sense, we cannot go out with a goal of doing good as a strategy.
Because that will not help you to determine a market, a consumer, a business model and how you can going to sustain yourself or a company.
And what is true for a company is true for an individual too.
Does this contradict with the whole purpose of this blog? Yes and No. If sustainability is the only goal then it is wrong however, if sustainability can drive business strategy then yes.
Racism and Australia
I tend to stay away from writing about personal and unrelated topics to the main goal of this blog.
In the case of the issue of the Indian students in Australia I want to make an exception.
As an Indian in Australia living for the past 4 years I think it is important to comment on this.
Racism comes in many different scenarios. From the point of view of the victim it is one dimensional but from say a local resident it is multi-dimensional.
Some people are racist. In Australia, in India and other parts of the world. So that is the bunch which is the issue.
Some people are ill-informed. An example of this is the english language. People are surprised when they hear me talk in english. C’mon, I have always studied in English all the way from Kindergarten to the MBA. And there are millions of Indians in India like that. Times of India is the largest english newspaper in the world. India has the largest english speaking populace in the world etc.
And most of the Australians are very nice.
Is there some kind of racism in Australia? Yes.
Is Australia racist? No.
I have faced racist situations many times however, you tend to ignore them. Not all Australians are racist and it is not worth discussing everytime.
But if you are being assaulted because of being Indian, then there is an issue.
The recent attacks in Australia are deplorable. Some are opportunistic rightly and there have been racist attacks. How many? Well, the police has not been much helpful by not accepting the scenario.
It is hilarious that the Victorian police did not accept the issue but were ready to send a police officer to India to convice interested students how safe a place Victoria is. If you convince the local students then they will provide the best feedback back to India. It goes to show the tendency to not see the issue at hand.
The other issue is the coverage in the Indian media. I have received many calls from family and friends asking for my well-being. It was quite surprising to me.
I consider Adelaide and Australia in general to be a safe country. I never had any kind of fear in this country. Not even while walking in Hindley St in the middle of the night on a weekend (the locals in Adelaide would understand that!).
I do not agree with the Big B’s stance of the doctorate nor the Bollywood union ban on shooting in Australia. The biggest problem seems to be the media in India.
On the Australian side, there needs to be an acknowledgement that there are some issues and we need to work through them.
Adelaide has security personnel on trains after 6:30 PM or so. Why can’t that be done in Melbourne? There are simple solutions.
The most important issue is regaining trust of the local Indian students and residents and also to look at urban crime as a whole.
On the Indian side, please do not worry that much. We live in a safe country!
The New Elites, Status Goods and the Steady State Economy
We previously covered Keith’s ideas and how it relates to sustainability.
He writes in Status Goods and Sustainability:
The test of my hypothesis is that if the supply of such consumer goods falters, then economic growth will also falter. The so-called developed nation-states will have to re-adjust in radical ways if their populations are to survive.
There are more than a few signs that developed countries’ economies are now faltering. In order to survive in future years, we will have to revert to more self-sustaining forms of society in which status is intrinsically satisfied and in which production and trading systems do not depend on the incessant supply and consumption of status goods. Before discussing my main case I will briefly review the present situation in the developed nation-states. To read further please click on “Pamphlet in preparation” link below.
So what will this status satisfaction mean for workers.
Keith Hudson in his newsletter.
The conclusion I draw from all this is that if any nation-state (if the concept means anything any longer) wants to know what to do in the coming period then the very best thing it can do is to ensure that every possible child is given the best possible chance in life to fulfil its mental potentialities. Increasingly, a modern society will need as many bright people as possible — and there are far more potentially available than now. Tony Blair got the picture right when he began his first term of office and said that his priorities were “Education, education, education”. Unfortunately, he was waylaid by too many other diversions during his ten years.
Perhaps another political elite will cotton onto this in the coming years. If they do, they’ll have the help of some of the very brightest young people who are now engaged in the two growth areas of science — genetics and brain science. President Obama has shown some glimmerings of appreciation, and certainly the Chinese are deeply aware of this, but most politicians and civil services are still stuck in wanting to continue the fallacy of our time — GDP-growth as the answer for everything (particularly their own jobs and pensions via taxation).
The more I read this, the more I link this to a steady-state economy idea.
Economic growth is an increase in the production and consumption of goods and services. For distinct economic or political units, economic growth is generally indicated by increasing gross domestic product (GDP). Economic growth entails increasing population times per capita consumption, higher throughput of materials and energy, and a growing ecological footprint. Economic growth is distinguished from “economic development,” which refers to qualitative change independent of quantitative growth. For example, economic development may refer to the attainment of a more equitable distribution of wealth, or a sectoral readjustment reflecting the evolution of consumer preference or newer technology.
[...]
Within a given technological framework these constant stocks will yield constant flows of goods and services. Technological progress may yield a more efficient “digestion” of throughput, resulting in the production of more (or more highly valued) goods and services. However, as emphasized in biophysical economics (which may arguably be classified as a subset of ecological economics), there are limits to productive efficiency imposed by the laws of thermodynamics and therefore limits to the amount and value of goods and services that may be produced in a given ecosystem. In other words, there is a maximum size at which a steady state economy may exist. Conflicts with ecological integrity and environmental protection occur long before a steady state economy is maximized.
One major factor in terms of physical limitation is energy or to be more specific; cheap energy.
The graph below suggests the same visually.
This is more interesting – The Olduvai Theory of Industrial Civilization.
I do not think that is going to happen to us. Atanu Dey explains:
The advanced industrialized economies were lucky to have had their development fuelled by cheap fossil energy. Today’s developing economies have a much tougher challenge. It was a very short window of opportunity which opened just about 150 years ago and is likely to close in the next 40 years, by when the known reserves will be depleted at current levels of consumption.
All told, 200 years is a very brief interlude considering thousands of years of human civilization and hopefully hundreds of thousands of years yet to come. At some time in the distant future, they will look back and remark that the age of fossil fuel was a short inflection point, a point at which humanity passed through the bottleneck of dependency on oil from the ground. Before that point, humanity’s primary source of energy was the sun, and so it will be after that point.
The Sun will come to the rescue. However, there are other limits apart from energy.
The Ecological Economics view comes from a case of physics and the limitations to produce growth. Keith comes from a view of status goods as the driver of growth.
In either case, the developed o industrialised economies of the world face the future of a no-growth economy. One economy which has done with not much GDP growth for many years is Japan. What has been their experience and can their experience teach us something?

