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Category Archives: Green Multimedia
Africa in Infographics
I love infographics. The ability to understand information in a visual form is much higher and the ideas stay with you longer.
Freakonomics suggests this site on Africa which provides some good infographics.
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Om Malik talks to Vinod Khosla about Data centers
An interesting talk with one of the biggest venture capitalist in the clean tech area.
Khosla talks about why he does not pursue the hot markets and the concept of ‘punctuated equilibrium’ in the technology world.
Carbon Emissions Across the United States Graphic
Australian Cleantech Map
The Castellas brothers from Cleantech forum have produced a masterpiece in the area of Cleantech. They have created the first Australia Cleantech Map covering 300+ companies in this space in Australia. And it is free!
At the Beyond Carbon 2008 conference, I met Jeffrey Castellas. His speech on the cleantech market in India was one of the most bullish I have every heard in Australia. He sees opportunity where others see problems. And, he understands both Australia and India well. Jeff was kind enough to share a market intelligence report on how to create a clean energy company in India at the evening dinner. One of the best pieces of intelligence you can get in that area.
The entire industry is divided into six main categories of Air, Energy, Non Perishable Materials, Soil, Sustainable Technologies and Water.
Apart from the data, the design and presentation is excellent too.
Go, check it out.
Why Solar Makes Sense!
Source: 1366 Tech
Green Tech 101
Having a big picture idea of what is happening in any field is very wothwhile while thinking about problems, solutions and opportunities.
If you start looking for some ideas, VCs may be a good guide to this. They need to invest across the whole sector, guess the potential of various ideas and have a general idea of where things are.
A while back I wrote about the investments of Vinod Khosla in Energy. One great learning was the way he organized his entire investments in energy into various parts.
Now, BNET (a sister company of the successful tech publication CNET) has a Green Tech 101 video presentation from Adam Grosser, general partner of Foundation Capital. The beauty of this 5 minute video is the way he has organized the entire sector, highlighted the major challenge in each and made it east to remember.
He calls it E-E-E-M-I-T. EMIT less and Change the world. Check out the video.
Mike Lester and the Tangerine Case
Today’s Cagle e-mail brings the killed cartoon of Mike Lester.
The background to the cartoon is based on this tangerine comment. If you are interested in Food Miles and Carbon footprint you may want to check this blog post.
1 Degree
Rupert Murdoch announced In May 2007 that News Ltd would become a Carbon Neutral Company by 2010. That is a great commitment by itself. However, what was more important was the focus of Murdoch on the audience that his papers captures.
He said:
Our audience’s carbon footprint is 10,000 times bigger than ours… That’s the carbon footprint we want to conquer. We cannot do it with gimmicks. We need to reach them in a sustained way. To weave this issue into our content– make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior
The challenge is to revolutionize the message.
My conclusion was that, The real message in the speech is this: The unique potential– and duty– of a media company are to help its audiences connect to the issues that define our time.
Now, News Ltd has a launched a initiative called One Degree where they plan to continue the two goals suggested by Murdoch.
The website provides information on what News Ltd is doing to tackle climate change. Information on what consumers can do in the areas of water, recycling, lifestyle and energy. In addition, links to Climate Change science and questions about its validity are provided. Every refresh of the webpage provides a fact regarding climate change. And the website is a refreshing blue colour.
To continue their goal of connecing their audiences to the issue, The Advertiser, a News Ltd paper for the state of South Australia will start a “A 10-part series, outlining the history and challenges of climate change and how readers can make a difference, will be published in coming weeks.” This series will start from 6th August in Adelaide for a period of two weeks. In addition, an Ad in the paper yesterday mentions that there will be daily tips in the paper.
I will be buying the paper from next week for the magazine and it will be interesting to wait and see the effect this has on the employees in my organization.
Cool Aid: The National Carbon Test
Ten Network in Australia is conducting today, Cool Aid: A National Carbon Test. On the prime time 8:30 PM slot for Sunday, the idea is to empower the individuals in Australia with information on their carbon emissions along with solutions to go on a carbon diet.
It is a big step forward for Climate Change in Australia. With professors, green company heads, the Federal Environment Minister and his shadow minister along with Al Gore and Tim Flannery participating in the show; it is the first “mass-market” show in this area in Australia.
The program follows a simple quality improvement system of: audit, act, change and check again. So use the following information to check out your carbon audit for your lifestyle, see how you can change and then act. If you are really want to take the next step, check out the carbon offsets available.
Before we go ahead lets take a step back. If you are not sure about climate change, check animations from the BBC, a long article from Wikipedia or indepth information from the US EPA or buy/rent Al Gore’s “An Inconvenient Truth” at your local DVD store.
Now let’s look at what you can do. A lot of the links are for Australians, remember that.
(Click on the link below for the rest of the article)
